In light of the third or fourth-hand reports from Estevan of terrific places ahead, Marcos told the emissary the supposed brilliant urban communities of the north might exist. Empowered by the minister's stories, the traveler Coronado traveled north a year later, unquestionably encouraging to come back with crowds of gold.
Like Estevan and Marcos, he found no gold; however, he returned with an abundance of helpful information about the topography and individuals of the Southwest.
He was a slave owner. If he truly thought "all men are created equal" he in no way form or fashion would have a history of treating people as if they were lesser.
It was Adam Smith who believed that competition among businesses is important and that "the market" is driven by self-interest. He called this the "invisible hand" of the market.