Question

Megumi hears a political ad on the radio and initially disagrees with it. However, after time has passed, she remembers the message but not her first reaction. She decides that she agrees with the message now. This delayed persuasion over time is called _______.a. the sleeper effect. b. longitudinal lag. c. time-lag persuasion. d. delayed attitude adjustment.

Answer 1

Answer: (A) The sleeper effect

Explanation:

 The sleeper effect is the mental wonder that identifies with influence. It is a postponed increment of the impact of a message that is joined by the limiting signal.

The sleeper effect is denoted by the people that are exposed generally to the persuasive message and they show attitude towards advocacy of the displaying message which is significantly increases. The sleeper impact happens in a circumstance when impacts of a powerful message are more grounded when additional time passes.

Therefore, Option (A) is correct.