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tiny-mole [99]
3 years ago
10

Suppose a brand has a heavy usage index of 1.5, penetration share of 0.6 and a market share of 15%. What is the share of wallet

Business
1 answer:
Anettt [7]3 years ago
3 0

Answer:

0.167

Explanation:

Given the following :

Heavy usage index = 1.5

Penetration share = 0.6

Market share = 15%

Using the formula:

Heavy usage index =

market share % / [Penetration share * share of wallet]

1.5 = 15% / [0.6 * share of wallet]

1.5 × [0.6 × share of wallet] = 15%

0.9 × share of wallet = 15%

Divide both sides by 0.9

Share of wallet = 15% / 0.9

Share of wallet = 0.15 / 0.9

Share of wallet = 0.16666

Share of wallet = 0.167

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In this case, the original amount of private savings was 80, but since the budget deficit decreased by 40, then the private saving should also decrease by 40. The total private saving = 80 - 40 = 40

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