<span>Antartica is designated as a scientific study region, therefore, signatories to the antarctic treaty agreed to forego its military/industrial development in 1959 to enable the study of complex natural biological processes that occur there and basically no where else on earth. </span>
They look at human interaction, how humans evolved to deal and create things like economy and social norms.
The emotion they are trying to invoke is fear, because the picture shows something scary, or evil.