The need for ________ would be likely fulfilled with products and services for people to hang out in groups such as team sports,
shopping malls, and frequenting bars, whereas the need for __________ would likely be fulfilled when products pledge to bring out our distinctive qualities.
The need for the affiliation is the term which is used to describe the need of the person to feel the sense of the involvement and also to belong within the social group. It is likely fulfilled by the products and services which makes people to hang in groups.
The need for the uniqueness is the term which is used the describe the pursuit of the individual to be different and the deposition of the goods and services which can be used for the purpose of enhancing the personal identity. It is likely to be fulfilled when the products bring distinctive qualities of the individual.
