Question

Ron is a sales representative for Staples. He works in a business-to-business environment trying to sell office supply products to offices. He works to build long-term associations with his customers by regularly communicating with them. He spends a long time listening to their needs and provides support after the sale. Which type of selling is Ron engaged in?
A) ​Order takingB) ​Team sellingC) ​Technical sellingD) ​Missionary sellingE) Trade selling

Answer 1

Answer: C) ​Technical selling

Explanation:

Technical selling or technical sales is an act in which a sales person helps to address customer's needs by understanding what they needs which is a determinant of what product to buy.

Technical selling involves the sales personnel addressing the need of customers, explaining the type and features of the product they needs, network with them and make sure they are satisfied.

A technical sales person must have the ability for effective communication and have good interpersonal skills so as to maintain a good relationship with customers.