Question

After the previous sales representative in his territory infuriated an important customer, Benjamin visited the customer once a month, never asking for business but hoping to rebuild trust through listening and expressing concern. Finally, after more than two years, the customer gave Benjamin an order. Benjamin was providing the important marketing function of____________.

Answer 1

Answer:

A) engaging customers and developing long-term relationships.

Explanation:

Since the customer was extremely upset by the previous sales representative, he/she probably stopped doing business with the company. The question doesn't include any details about why the customer got so mad, but it is Benjamin's job to regain the customer's trust and sales, specially if he/she was a very important customer.

Since this customer probably purchased a significant amount of goods or services from the company, that means that the he/she liked the goods or services provided. The reason why the customer stopped doing business with the company was the fight with the previous sales representative. Sometimes it takes a long time and work to regain a customer's trust, but it is something that needs to be done. The objective of the sales department is to increase existing sales, not decrease them.