<u>Affinity analysis </u>is a data mining application that discovers co-occurrence relationships among activities performed by specific individuals or groups, such as market basket analysis.
<h3>What is affinity analysis?</h3>
Affinity Analysis is a type of predictive analysis method that uses data mining to uncover hidden, insightful correlations between various variables based on how frequently they occur between distinct persons or groups in the dataset.
The Product Affinities Analysis sheds light on the items that clients buy in tandem during a shopping trip, such as how they are filling out a broader weekly shopping trip or putting together specific meals.
Therefore, Affinity analysis is a data mining tool that identifies co-occurrence patterns between tasks carried out by particular people or groups, like market basket analysis.
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