Question

A push strategy is appropriate when Multiple Choice the firm is selling consumer goods. there are many choices of electronic media. distribution channels are long. the firm is selling complex new products.

Answer 1

Answer:

the firm is selling complex new products.

Explanation:

A push marketing strategy is when a business tries to take its products to the customer or push them on the customer.

Push strategy aims to increase the exposure and awareness of a product with customer. For example trying to sell goods directly to the customer or through trade shows. This is done in a bid to increase customer demand for the product.

Push strategy is appropriate when a company is selling complex new products. Customers will need to be assisted to understand the complex product.

With better understanding of the product, demand will increase.