Question

Bethany is in the market for a new cell phone. she tweets to her followers on twitter: " hey, looking for some info about a good cell phone deals. any advice?" bethany is using a(n)_________ information source to help her make her decision.

Answer 1

The answer is: non-marketing controlled

Non-marketing controlled information refers to the information about a certain product that is not tied to any promotion or advertising.

This type of information usually come from the real consumers or objective reviewer that actually use the products. The information from companies that make the product would most likely be biased since these companies want their products to look good.