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bezimeni [28]
3 years ago
8

Social Media, Inc. (SMI) has two services for users. Toot!, which connects tutors with students who are looking for tutoring ser

vices, and TiX, which can be used to buy, sell, or exchange event tickets. For the following year, SMI expects the following results. Toot! TiX Total Users 17,900 24,100 42,000 Revenues $ 2,200,000 $ 2,400,000 $ 4,600,000 Engineering hours 11,500 9,500 21,000 Engineering cost $ 1,096,250 $ 1,213,750 $ 2,310,000 Administrative costs $ 1,848,000 Required: a. Compute the predetermined overhead rate used to apply administrative costs to the two services assuming SMI uses the number of users to allocate administrative costs. b. Based on the rates computed in requirement (a), what is the profit for each service
Business
1 answer:
stealth61 [152]3 years ago
5 0

Answer:

Instructions are below.

Explanation:

Giving the following information:

Toot! TiX Total

Users 17,900 24,100 42,000

Administrative costs $ 1,848,000

<u>We need to allocate administrative costs to each product. First, we need to calculate the predetermined overhead rate:</u>

Predetermined manufacturing overhead rate= total estimated overhead costs for the period/ total amount of allocation base

Predetermined manufacturing overhead rate= 1,848,000/42,000

Predetermined manufacturing overhead rate=  $44 per user

<u>Now, we allocate overhead:</u>

Allocated MOH= Estimated manufacturing overhead rate* Actual amount of allocation base

Toot!= 44*17,900= 787,600

TiX= 44*24,100= 1,060,400

<u>Finally, the gross profit for each service:</u>

Toot!:

Revenue= 2,200,000

Engineering cost= (1,096,250)

Administrative cost= (787,600)

Profit= $316,150

TiX:

Revenues= 2,400,000

Engineering cost= (1,213,750)

Administrative cost= (1,060,400)

Profit= $125,850

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Physical Units (Also known as the units to be accounted for)

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Note that this Units should also be equal to the following

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It is therefore computed as follows:

Description                                                       January                              May

Units to be accounted for                                  0                                       0

Opening WIP                                                  

Started into Production                                14,900                              23,220  

January (11,900 + 3,000)

May  (15,600 + 7,620)          

<u>Total Units                                                      14,900                            23,200</u>

Units accounted for

Units Transferred out                                   11,900                                15,600

Closing Work in Progress                              3,000                             7,620

<u>Total Units                                                      14,900                            23,200</u>

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A market segment is a group of consumers, it is mostly homogeneous either by certain characteristics or by their needs, which are identified as a market that presents similar desires or buying habits and that would potentially respond similar to the strategy developed by the marketing mix.

Through market segmentation you will be able to identify the segment to be served and establish the strategy to achieve it. At the time of segmenting the market you can do so by responding to the strategy you wish to apply:

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