Self concept is the beliefs a person holds about his own attributes
The ideas a person has about himself or herself and how they assess those ideas are known as self concept.
Several facets of the concept of the attributes of the self, includes-
Content (facial attractiveness Vs mental aptitude)
Positivity (i.e. self-esteem)
Over time, intensity & stability
Accuracy (i.e., how closely one's opinion of oneself reflects reality)
In addition to our own judgments of how much we change over time varying, consumers' self-assessments might be extremely skewed
People of all ages admitted that their earlier decisions had altered considerably over time, yet they still tended to forecast that they would remain the same as they aged.
Self-concept is something that evolves over time. Some components are quite stable, but as we move through life, we each change some pieces of it.
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