Question

"Born and raised in India, Rashmi has always enjoyed Indian cooking. As a matter of fact, cooking was her passion and she always enjoyed reading, learning, and experimenting with different ethnic cuisines. Ever since Rashmi's family moved to the United States, her cousins, friends, and other people at dinner gatherings have always commented that Rashmi should start a catering business. Realizing that her American friends may not be able to handle or like the Indian food because of its spiciness, Rashmi decided to make changes to the recipes to suit the local taste. Rashmi is seriously contemplating whether she should start a catering business Tastes of India. Rashmi appears to be applying which element of the SCAMPER tool in her entrepreneurship ideas?

Answer 1

Answer:

The correct answer is letter "A": Modify.

Explanation:

The SCAMPER approach is useful when analyzing how to implement new ideas into existing products or services. SCAMPER stands for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse.

The Modifying function implies asking questions such as "What could you add to modify this product?" or "What element of this product could you strengthen to create something new?" which looks for spotting lacking features of products to improve them according to consumers' preference.

Thus, by deciding to change the spices of Indian traditional food for less spicy ingredients to fit Americans' food habits, Rashmi is using the modifying component of the SCAMPER tool.