McDonald's "Plan to Win" strategy has added healthy food options to its menu, phased out traditional artery-clogging trans fats,
launched a major multifaceted education campaign, and addressed environmental issues. "Plan to Win" best exemplifies which concept? A) sustainable marketing concept
B) marketing concept
C) societal marketing concept
D) strategic planning concept
E) consumer business concept
The data collected form the first hand sources by using interviews and surveys is called primary data. The secondary data is gathered from surveys and studies which have already been conducted by other people. Mostly researchers use secondary data in their project as the researcher doesn't have to spend time, energy and money in collecting them. They can devote their time to research instead of worrying about gathering data.
