Question

Major American car manufacturers are offering buying incentives to newly graduated college students who traditionally have little or no credit. Car manufacturers are using which of the following market modification strategies?
a) finding new users
b) increasing use by existing customers
c) modifying the product
d) creating new use situations

Answer 1

Answer:

a) finding new users

Explanation:

In this specific scenario, these car manufacturers are looking to find new users with these strategies. By providing these incentives the newly graduated college students are enticed by the offer since they want to buy a car but other manufacturers do not have these options to help the students finance their purchase. Therefore these students would choose these Major American car manufacturers thus becoming new users for them.