Question

Gary had developed an extremely successful advertising and promotion campaign for a client in the United States. The client wanted to roll out the same campaign to markets worldwide, but Gary cautioned against doing this, most likely because:________.a. he did not have the budget for a global rollout.
b. copyright and intellectual property concerns prevented him from wanting to share his good ideas outside of the U.S. market.
c. he was unfamiliar with the code of ethics for advertising in other countries.
d. he had not applied for or received international certification that was required for working outside the United States.
e. differences in languages, customs, and culture might make the campaign meaningless and ineffective in some markets.

Answer 1

Answer:

differences in languages, customs, and culture might make the campaign meaningless and ineffective in some markets.

Explanation:

Cultural uniqueness should be considered by the client before the campaign is rolled out globally.

Due to culture shock the content that will be effective in attracting clients in the United States may have an opposite effect in another country.

So before global rollout, the campaigns should be customised to each culture that it is targeting to reduce rejection rate due to culturally unaccepted content.