Question

ClearPrint Company sells inkjet printers for a low basic price. Customers need to buy inkjet cartridges repeatedly. What type of product line pricing is ClearPrint Company using? A. complementary B. bundling C. captive D. image

Answer 1

Answer:

C; captive

Explanation:

The correct answer here is the captive product pricing. This system enables companies to sell other product known as the captive product alongside the main product which is called the core product.

By selling the printer at a reduced price, the company can make a gain on this by ensuring that the auxiliary product which is the catridge is something that needs to be bought repeatedly.

Thus, the company has enhanced the sales of the ink catridge by ensuring that it’s an important part needed for the main product which is the printer to function.

So in this question, we can see that the catridge is the peripheral or auxiliary product otherwise called the captive product while the core product is the printer which is sold basically at a cheaper price