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8090 [49]
3 years ago
7

In BCG portfolio analysis, products in low-growth markets that have received heavy investment and now have excess funds availabl

e to support other products are called:
a. stars.
b. cash cows.
c. question marks.
d. dogs.
e. anchors.
Business
2 answers:
Tasya [4]3 years ago
8 0

Answer:

The correct answer is b) cash cows

Explanation:

The term Cash cows refers to the product lines with a high relative market share as the result of past and heavy investment but in low-growth markets. They, usually, create excess funds available that can be used to carry or support other product lines.

natali 33 [55]3 years ago
7 0

Answer:

Cash Cows

Explanation:

The correct option is cash cows. In BCG matrics a product who is profitable and gain certain market share but the overall market in low growth is called a cash cow. Another reason is with less investment the profit is higher because it has established a name in the market and captures a market share.

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