Question

Those buying decisions that involve a narrow set of choice alternatives, encompass a moderate amount of both information search and analysis, and concentrate on the long-term relationship potential of suppliers are called: Group of answer choices
1. Casual rebuy
2. Simple modified rebuy
3. Routine, low-priority rebuy
4. Complex modified rebuy.

Answer 1

Answer:

The correct answer is number (2): simple modified rebuy.

Explanation:

Simple modified rebuy is the type of purchase consumers make when they consider certain companies or brands only out of the whole universe of options to buy a product. Information and analysis are moderate because they might have some experience with those companies or brands and consumers look for establishing a long-term relationship with them.