The fixed cost are fixed in the short-run but i nthe long-run all cost are variable as we can decide to don't do a new lease for the machinery once it finish the current one, to move to another place to reduce the rent expense or not purchase an insurance that among other are example of fixed cost that the company can change in the long run.
now, in the short-run we will continue if there is a positive contribution that is, when we pay a portion of the fixed cost with the activities of the firm That way it is better t okeep it open an decrease the loss than closed and pay the full amount of fixed cost
Explanation: The reason behind the ongoing success of radio industry is that over 90% of individuals in the world, especially in western countries, still listens to audio in their free time once or twice in a given week, thus making it an attractive platform for different business entities to advertise their products.
Thus, because of that rigid customer base, the radio industry is still making millions.
The number of alternatives a consumer actually considers in making a purchase decision is referred to as the evoked set. It is a group of brands that a consumer is familiar with. For instance, when one buys a cellphone the brands that would pop out immediately are apple iphones and samsung phones. Hope this answers the question. Have a nice day.
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