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sergiy2304 [10]
3 years ago
14

Which of the following is based on the philosophy that a product's market growth rate and its market share are important conside

rations in determining marketing strategy?
a. mission-goal matrix
b. market growth/market share matrix
c. product-market matrix
d. SWOT analysis
e. sales analysis
Business
1 answer:
quester [9]3 years ago
8 0

Answer:

Market growth/market share matrix (B)

Explanation:

This model was developed by Boston Consulting Group (BCG)  and it used to analysis company products portfolio.

A company is expected to have a balanced portfolio which comprises of problem child ( low market share and high market growth), Star (High market share and high market growth), Cash cow (high market share and low market growth) and dog (low market share and low market growth).

Understanding of the market-growth and market-share position of each product in the company portfolio will guide in designing the right marketing strategy.

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What is the term used to describe amounts ima business owes to suppliers?
Mama L [17]

Answer:

Accounts Payable: Describes all money a business owes to vendors and suppliers for purchases of goods and services made on credit. Often listed in sum on the balance sheet as “current liability"

4 0
4 years ago
g If you require an annual rate of return of 12 percent, what should be the estimate of the amount of the annual dividend which
choli [55]

Answer:

Its very simple, the required return would be 12% of the amount invested today. And this can be explained by the use of DVM (Dividend valuation Model), which is as under:

For ordinary shares  r = (Dividend after one year / Share price now)

Dividend after one year =  Required return * Share Price Now

Assuming no growth in the dividends, we can say that the required return would be 12% of the amount invested now which is the share price of the ordinary shares.

6 0
3 years ago
Locate the values of SSE, s2, and s on the printout below.
sasho [114]

Answer:

SSE = 1678.115; s2 = 139.843; s = 11.826

Explanation:

Consider the following formulas:

SSE: This value provides a measure of how well the line of best fit approximates the data set.

S^2: The variance is mathematically defined as the average of the squared differences from the mean

S: is the expectation of the squared deviation of a random variable from its mean.

6 0
4 years ago
________ control the flow of products from the manufacturer to a variety of retailers or business customers.
Masteriza [31]

The distribution channel control the flow of products from the manufacturer to a variety of retailers or business customers.

A distribution channel represents a chain of businesses or intermediaries through which the final buyer purchases a good or service.

Distribution channels include wholesalers, retailers, distributors, and the Internet.

brainly.com/question/28504604

#SPJ4

5 0
2 years ago
Managers often use the promotion-to-sales ratio on their marketing dashboards to assess how effective the integrated marketing c
densk [106]

Answer: D. Profits

Explanation:

The Integrated Marketing Communications program uses various marketing channels to try to convince a buyer to patronize a company by sending them messages and adverts through those various channels thereby integrating them to create a cohesive approach.

Users can use the promotion-to-sales ratio to check how well the program is at generating sales and by extension, profits. This is done to ensure that the costs of the program are yielding fruit.

8 0
3 years ago
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