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vitfil [10]
3 years ago
5

Managers often use the promotion-to-sales ratio on their marketing dashboards to assess how effective the integrated marketing c

ommunications program expenditures were at generating
A. promotional sustainability.
B. customer satisfaction.
C. CPM.
D. profits.
Business
1 answer:
densk [106]3 years ago
8 0

Answer: D. Profits

Explanation:

The Integrated Marketing Communications program uses various marketing channels to try to convince a buyer to patronize a company by sending them messages and adverts through those various channels thereby integrating them to create a cohesive approach.

Users can use the promotion-to-sales ratio to check how well the program is at generating sales and by extension, profits. This is done to ensure that the costs of the program are yielding fruit.

You might be interested in
In its first month of operations, Concord Corporation made three purchases of merchandise in the following sequence: (1) 650 uni
Triss [41]

Answer: Average unit cost=$5.800 per unit

Cost of Ending inventory =$3,190

Explanation:

Average unit cost

First purchase= 650 units x $4=$2,600

Second Purchase=750 units x $6 =$4,500

Third Purchase=    850 units x $7 = $5,950

Total Cost =                                     $13,050

Average unit cost = Total cost/ number of units =13,050/(650+750+850)= 13,050/2250= $5.8 per unit

Cost of Ending inventory = 550 unts at hand x $5.8 =$3,190

(using the average cost method)

7 0
3 years ago
Kijijo Auctions runs an online auction company. Its end-of-year financial statements indicate the following results. Total asset
katrin [286]

Answer:

40%

Explanation:

Total assets. $240,000

Less total liabilities ($130,000)

$110,000

Less common stock ($24,000)

Retained earnings at end $86,0000

Less Retained earnings at the beginning ($29,000)

Addition to retained earnings $57,000

Add dividends $6,400

Net profit earned $63,400

Add expenses $94,000

Revenue. $157,400

Therefore, company's net profit margin expressed as a percentage = Net profit earned / Revenue

= (63,400/157,400) × 100

= 40%

6 0
3 years ago
You are considering a project with projected annual cash inflows of $32,200, $41,800, $22,900 for the next three years, respecti
mestny [16]

Answer:

The value of the project today is $75,866

Explanation:

Net present value is the Net value all cash inflows and outflows in present value term. All the cash flows are discounted using a required rate of return.

Years                                  1                    2                    3  

Cash Flows                   $32200         $41800          $22,900

Discount Factor 14%     0.8772           0.7695           0.6750

Present Values             $28,245.61    $32,163.74    $15,456.85

Net present value = $75,866.20

7 0
3 years ago
Riverbed Corporation issued 1,900 shares of $10 par value common stock upon conversion of 950 shares of $50 par value preferred
masya89 [10]

Answer:

The answer is given below;

Explanation:

 Preference stocks  950*50    Dr.$47,500

 Paid in capital in excess of par-preference shares  Dr.$  13,300                                  

 (64-50)*950

  Common Stocks  1,900*10        Cr.$19,000

  Paid in capital in excess of par-common stocks    Cr.$41,800

   (64*950)-(1900*10)                                        

8 0
3 years ago
On December 31, Year 1, the Loudoun Corporation estimated that 3% of its credit sales of $112,500 would be uncollectible. Loudou
Naddika [18.5K]

Answer:

The correct answer is B. (3,375) = NA + (3,375) NA − 3,375 = (3,375) NA.

Explanation:

The question asks for the effect of the adjusting entry on December 31, Year 1, that is, the creation of the 3% allowance for uncollectible debts.

Allowance for bad debts = 3% x $112,500 = $3,375

Its effect is as follows.

Assets: Since accounts receivable (an asset) is reduced, assets are reduced  by $3,375.

Liabilities: No effect.

Equity: As Equity = Assets - Liabilities, the net effect is to reduce the equity by $3,375.

Revenue: No effect.

Expenses: Sales worth $3,375 is written off as an expense. Hence, total expenses increase by $3,375.

Net increase: As revenue remains unchanged while expenses increase by $3,375, the net increase is a negative of $3,375.

Cash flow: No effect, because there is no exchange of cash since the amount of $3,375 was never received by Loudoun Corporation.

These entries correspond to option B. which is thus the correct answer.  

8 0
3 years ago
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