Question

Managers often use the promotion-to-sales ratio on their marketing dashboards to assess how effective the integrated marketing communications program expenditures were at generating
A. promotional sustainability.
B. customer satisfaction.
C. CPM.
D. profits.

Answer 1

Answer: D. Profits

Explanation:

The Integrated Marketing Communications program uses various marketing channels to try to convince a buyer to patronize a company by sending them messages and adverts through those various channels thereby integrating them to create a cohesive approach.

Users can use the promotion-to-sales ratio to check how well the program is at generating sales and by extension, profits. This is done to ensure that the costs of the program are yielding fruit.