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koban [17]
4 years ago
14

What is the final step of developing an effective marketing planning process (MPP)? clarify the goals and objectives of the plan

develop a sales and service plan establish a vision, position, and purpose for the plan control and evaluate the plan
Business
1 answer:
faltersainse [42]4 years ago
8 0

The final step of developing an effective marketing planning process or MPP is to control and evaluate the plan.

<u>Explanation:  </u>

Effective marketing planning is the methodology wherein series of guidelines are chalked out to promote , publicize and market the product of the organisation. The success of any product demands an effective marketing strategy to showcase the product to the consumers by putting forth its various features and advantages .

Planning is the most crucial process and part of implementing and developing new product by following proper and effective strategies and methodologies. In order to sell one's product and enhance the revenue its very important that proper planning is undertaken in advance to promote it. In other words, marketing planning is nothing but comprehensive and systematic method to achieve the marketing goals and objectives.

It is really important to understand that just by planning the marketing process, marketing objectives cannot be achieved - it has to be properly implemented and monitored to achieve the final result. That is why review, control and evaluation stands out to be  the most crucial and the final step of developing  effective marketing planning process. If there are any gaps or differences between what was planned and what exactly is getting implemented , that can be brought to light through proper control and evaluation. Evaluation helps in reviewing the blue print of the planning part and any mismatch or deviation gets then and there identified. once the difference gets ascertained proper corrective measures are taken to set it right.

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A person should consume more of something when its marginal A. cost equals its marginal benefit. B. benefit is still positive. C
Drupady [299]

Answer:

The correct answer is letter "D": benefit exceeds its marginal cost.

Explanation:

The marginal cost represents the cost of acquiring one more unit of a given good or service. It allows recognizing what is the optimum level of consumption of a given product. If the benefit obtained from acquiring that additional good or service is higher than its marginal cost, then we could say it is worth it to get it.

4 0
3 years ago
Describe at least three things a bank would consider about you when deciding whether to give you a loan.
vichka [17]
Three things that they would consider are:
1. Your credit history.
2. Your ability to repay the loan.
3. Your cash flow history.

6 0
4 years ago
Read 2 more answers
Tanika must prepare a formal report detailing the findings of a year-long study of her company's new wellness program. In this r
Archy [21]

Answer:

a. Compare/Contrast

Explanation:

She would most likely use this organizational pattern because she is writing about employee absenteeism 'before and after" which is comparing and contrasting

5 0
3 years ago
On January 1, 2017, Yeager Company purchased some equipment for $4,700. The estimated life was five years, after which there wou
Salsk061 [2.6K]

Answer:

$575

Explanation:

Straight line method charges a fixed amount of depreciation using the formula :

<em>Depreciation expense = (Cost - Residual Value) ÷ Useful Life</em>

2017

Deprecation expense = $820

2018

Deprecation expense = $820

2019

<u>Calculate depreciable amount :</u>

<em>New depreciable amount = Previous Depreciable Amount - Accumulated depreciation - Increase in Residual amount</em>

                                           = $4,700 - $600 - $1,640 - $100

                                           = $2,300

<u>Determine the New useful life :</u>

Since 2 years have already expired, the new useful life out of the revised 6 years is 4.

<u>Depreciation Expense calculation :</u>

Depreciation Expense = Depreciable Amount ÷ Useful Life

                                      = $2,300 ÷ 4

                                      = $575

Conclusion :

The amount of depreciation expense for the year 2019 is $575

6 0
3 years ago
Travelwell manufactures and sells luggage and briefcases. Their marketing research indicates that durability is the attribute th
yan [13]

Answer:

a) true

Explanation:

When we are talking about building brand equity, we are talking about increasing our customers' perception and value of our brand or company's name. Building brand equity emphasizes the brand itself over any specific product or service that our company offers. E.g. Rolls Royce is the most luxurious car manufacturer in the world, and they built brand equity upon luxury in all its vehicles, not one specific car.

In this case, Travelwell is emphasizing a characteristic that should apply to all its product line, not just one specific type of luggage.

6 0
3 years ago
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