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VLD [36.1K]
4 years ago
12

The basketball season is about to start, and the owners of the Red Lions team want to advertise that fact in their home metropol

itan area. They plan to run a full-page newspaper ad in Metro News. The readership of Metro News is 850,000 and the cost of the ad is $82,000. What is the cost per thousand (CPM) of this campaign?
Business
1 answer:
enot [183]4 years ago
6 0

Answer:

$96.47

Explanation:

The Cost per thousand (CPM)  refers to the cost of a media used in reaching 1,000 members of an audience. The M in CPM is the Roman numeral for 1,000.

The formula for cost per thousand (CPM) is:

CPM = (Cost of 1 Unit of a Media Program) ÷ (Size of Media Program's Audience) x 1,000

Cost of 1 Unit of a Media Program (Cost of the ad) = $82,000

Size of Media Program's Audience(Readership of Metro News)= 850,000

Therefore:

CPM = (82000 ÷ 850000) X 1000

        =$96.47

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