Question

CamScan is a manufacturer of printers, scanners, and other office equipment. It announces a cash refund for corporate purchases in large quantities. Rick purchases 20 color printers for his office from CamScan during this sale. To collect the cash refund, he needs to fill out and mail a form provided by CamScan, along with proof of purchase. In this case, which type of sales promotions is CamScan offering?

Answer 1

Answer:

rebate

Explanation:

Rebates are used in marketing as discounts for qualifying customers. Instead of offering a general broad discount to every customer, when companies use rebates they can decide what type of customers will receive them. Even some customers that could qualify for the rebate wouldn't get it, since they need to send a form provided by the company and not everyone will be willing to do it.