Answer:
511
Explanation:
RFM analysis - recency, frequency, monetary
RFM analysis is used to analyze and rank customers according to their purchassing patterns.
RFM (recency, frequency, monetary) analysis is a behavior based technique used to segment customers by examining their transaction history such as
- how recently a customer has purchased (recency)
- how often they purchase (frequency)
- how much the customer spends (monetary)
It is based on the marketing axiom that 80% of your business comes from 20% of your customers.
RFM helps to identify customers who are more likely to respond to promotions by segmenting them into various categories
<u>Solution:</u>
Ajax Inc. is one of the customers of a well-known linen manufacturing company. Ajax has not ordered linen in some time, but when it did order in the past it ordered frequently, and its orders were of the highest monetary value. Under the given circumstances, Ajax's RFM score is most likely <u>511</u>.
<span>They originally felt that licensing would be the best first step. By letting other companies use their product in exchange for paying royalty fees, Bernerd was licensing its product out for those companies to take advantage of the company's name.</span>
Answer:
$685,000
Explanation:
First and foremost, the formula for determining the contribution margin ratio can be used to determine the target dollars sales as shown below:
contribution margin ratio=contibution margin/sales revenue
contribution margin ratio=16%
contribution margin required=pretax income+fixed costs
contribution margin required=$71,200+$38,400=$109,600
16%=$109,600/sales revenue
16%*sales revenue=$109,600
sales revenue=$109,600/16%
sales revenue=$685,000
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