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Mashcka [7]
3 years ago
7

Jiffy Cake Mix Company developed a new brownie mix that is much improved over its current brownie mix. When a sales representati

ve for Jiffy contacted a buyer for a major supermarket chain, the buyer demanded that Jiffy give the supermarket chain a combination of cash and free cases of goods whose total value exceeded the entire marketing budget Jiffy planned to spend on the new brownie mix during its first year on the market. When the sales representative from Jiffy protested, the buyer said, "It is company policy to get ______________ in order to secure shelf space for new brands."
Business
1 answer:
son4ous [18]3 years ago
3 0

Answer: Slotting allowance

Explanation: Manufacturers or producers may often have to contact retail stores, supermarkets and other retail channels when marketing their product, this often comes at a cost, the amount manufacturers are being charged by this retail stores in other to keep or stock the company's product in its store, inventory or warehiuse is called the sticking or Slotting allowance. In the context above, the fee demanded by the supermarket which sparked protest from jiffy's representative is called the stocking or Slotting allowance.

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One of the reasons that services marketing has lagged behind product marketing is because marketing first developed to move prod
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Correcting a market with an externality through taxation is _________ correcting it through a set output target from command and
Kipish [7]

Correct question:

Correcting a market with an externality through taxation is _________ correcting it through a set output target from command and control.

Group of answer choices

A. less efficient than

B. as efficient as

C. either more or less depending on the elasticity of demand

D. more efficient than

Answer:

Correcting a market with an externality through taxation is (A) less effective than correcting it through a set output target from command and control.

<h3>Correcting a market with taxation:</h3>
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  • Cigarette and alcohol taxes, for example, are raised on a regular basis to discourage their consumption and limit their adverse impacts on unconnected third parties.
<h3>Command and control strategies:</h3>
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  • Correcting marketing is more effective than correcting manufacturing through taxation.
<h3>Reason -</h3>

As it is stated above Correcting marketing is more effective than correcting manufacturing through taxation.

Therefore, Correcting a market with an externality through taxation is (A) less effective than correcting it through a set output target from command and control.

Know more about market correction here:

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