Question

John works as a quality analyst at a technological firm. He wanted to buy a mobile phone for his wife. Though he was abreast of the latest mobile phone brands that were introduced in the global market, he bought a phone that was produced and marketed locally. He was skeptical about whether global brands deliver high-quality goods. In the context of market segmentation, it is evident that John falls under the segment of _____.
a. global citizens
b. global dreamers
c. antiglobals
d. global agnostics

Answer 1

Answer:

C.

Explanation:

In marketing, when we are analizing the market segmentation we can divide in 4 categories.

Global Citizens and Global Dreamers are both positive toward international brands.

Global Citizens are concerned with corporate responsibility toward local country while Global Dreamers are less concerned.

The global agnostics don’t base decisions on origin of brand.

And the Antiglobals are negative toward international brands. John was skeptical about the quality of the goods because of the origin of the brand.