Question

FireFighters is a company that manufactures smoke detectors. It runs a newspaper advertisement that reminds people of the need to have a smoke detector on every floor of their house. In the advertisement, the company also asks people to think about this the next time they're in the smoke detector section of a hardware store. According to the information provided here, this is an example of
a. direct response advertising.
b. private label advertising.
c. primary demand stimulation.
d. selective demand stimulation.

Answer 1

Answer:

c. primary demand stimulation

Explanation:

Primary demand stimulation entails educating the customers about the benefits of an entire product category as opposed to a particular brand.

In this instance, FireFighters is not promoting its product over the products of its competitors but is educating the public on the importance of smoke detectors as a whole. This is primary demand stimulation.