Answer: Category points of parity
Explanation:
The category points of parity includes the elements of sales and production that a brand should posses so that consumers can consider the products useful and benificial for them.
The given situation is the example of category points of parity this is because of the fact that fast foods are considered by public unhealthy. Healthier offerings can encourage the public useful for their health.
Answer:
The company is using callbacks.
Explanation:
Callbacks are a survey technique particular of surveys carried out by phone. They are very common in this kind of survey because less than half of the interviews take place during the first call, whether for respondent's unavainability at the time of the survey, or low interest for completing the survey at that time. Maybe the person in question prefers to be interviewed in the future.
