Answer:
True Client based relationships
Explanation:
This process is key for retaining costumers over time and expanding the number of clients, it also discourages them to switch to try products from another company.
When positive relationships develop, the initial costumers can often stay repeatedly consuming over a long time. In turn, their positive experiences help the company to gain more clients as recommendations of these happy users that are consuming repeatedly.
When costumers see their necessities and demands fullfilled, they will hardly switch to another competing company. They will often stay loyal, as long as their satisfaction and comfort level remain.
Think of a person that has over decades, always bought their shoes or tennis in the same store, since every time that he buys them, he often is contacted to receive promotions. He is also asked to review the services offered to him and asked to give feedback.
This way, he will feel that the company is caring for him, and establish a client-based relationship.
As an essential Marketing Principle, the building of satisfying relationships with clients usually expands the size of clients over time, as recommendations come as a word of mouth between users.
