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icang [17]
3 years ago
12

Identify the marketing research technique implied in the scenario. Tiara is planning to open a small café in her neighborhood. H

er target customers are from the generation born after 1990. She goes to the library and finds out that this group is motivated by social settings with a funky atmosphere.
Business
1 answer:
AnnyKZ [126]3 years ago
5 0

Answer:

demographic and psychographic segmentation

Explanation:

Tiara's target market is based on age (demographic) and interests (psychographic)

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