Question

Identify the marketing research technique implied in the scenario. Tiara is planning to open a small café in her neighborhood. Her target customers are from the generation born after 1990. She goes to the library and finds out that this group is motivated by social settings with a funky atmosphere.

Answer 1

Answer:

demographic and psychographic segmentation

Explanation:

Tiara's target market is based on age (demographic) and interests (psychographic)