Question

Channel members should be evaluated using all of the following criteria EXCEPT which one? A) economic factorsB) control issuesC) adaptability criteriaD) channel leadershipE) none of the above

Answer 1

Answer:

D) channel leadership

Explanation:

Channel members are the members that involved in the process of receiving the products and services to the end users.

Here, there are two categorizations of channels

1. Business to business (B2B): It deals between the businesses i.e. product or service sale from one business to other business

2. Business to consumer (B2C): It deals between the business and the consumer here the business is selling their products to the end users

Now it can be evaluated by economic factors, adaptability, control issues but not with the channel leadership as it involves the leadership

Therefore the correct option is D.