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Mama L [17]
3 years ago
11

An ad campaign by Suave shampoo asked television viewers to identify the hair that was shampooed and conditioned with Suave prod

ucts and the hair on which expensive salon hair-care products were used. The idea of the ad was that a person could not tell by looking that a woman was using the much cheaper Suave brand. By making price its selling point, Suave is most likely using:
Business
1 answer:
lys-0071 [83]3 years ago
6 0

Answer: Below-Market pricing.

Explanation:

In marketing, Below-Market pricing is sales strategy where the price of a product is reduced below what is obtainable in the market.

This strategy is used to attract customers to a company's product by reason of it's lower price.

Suave shampoo is applying below market pricing to sell it's shampoo product.

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You paid $35 for a ticket (which is non-refundable) to see SPAM, a local rock band, in concert on Saturday. Assume that $35 is t
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