Question

An ad campaign by Suave shampoo asked television viewers to identify the hair that was shampooed and conditioned with Suave products and the hair on which expensive salon hair-care products were used. The idea of the ad was that a person could not tell by looking that a woman was using the much cheaper Suave brand. By making price its selling point, Suave is most likely using:

Answer 1

Answer: Below-Market pricing.

Explanation:

In marketing, Below-Market pricing is sales strategy where the price of a product is reduced below what is obtainable in the market.

This strategy is used to attract customers to a company's product by reason of it's lower price.

Suave shampoo is applying below market pricing to sell it's shampoo product.