Question

Unilever recognized the health issues associated with iodine deficiency in the population in Ghana. When the company solved the problem by making iodized salt available despite its remote geographical location and low​ income, this was an example of​ ________.

Answer 1

Answer: Benefit segmentation

Explanation:

The benefit segmentation is a marketing strategy to attract the consumers by providing benefits to the consumers that appeals to them along with the sale of product.

Different kind of customers look for different kind of benefits and the marketer needs to understand the benefit required by the customer by developing a communication between each segment of the customer.

The benefit segmentation in the given situation is specific to two benefits that are iodine deficiency and low price. The company is getting low income in remote geographical location.

But the clients will get benefit they will be able to reduce their iodine deficiency by the salt and the salt will be cost effective.