Question

Suppose an airline determines that its customers traveling for business have inelastic demand and its customers traveling for vacations have elastic demand. If the airline’s objective is to increase total revenue, how should it change the price charged to vacationers? How should it change the price charged to business travelers? Explain.

Answer 1

Answer:

The correct answer is that the company should charge more to the business travelers and charges less to the vacationers.

Explanation:

To begin with, the concept called ''elasticity'', in the field of economics, refers to the variation that occurs when a change in one variable affects a change in another variable. Moreover, this concept has many applications regarding if the main subject is the supply of a product or the demand of a product.

Secondly, the price elasticity of demand is an elasticity application in economics that establishes the changes that occur to the demand of a product when the price changes. This elasticity could be inelastic or elastic. In addition, if the price elasticity of demand is inelastic then when the price changes the quantity demanded of that product will not change drastically while in the other hand, if the price elasticity of demand is elastic then when the price changes the quantity demanded of that product will change drastically so therefore the consumers reject the change in the price.

Finally, if the company wants to increase its total revenue then it must increase the price that charges to the business travelers and decrease the price that charges to the vacationers.