New technologies have changed the whole world in scientific matters, social relationships, economy, health, nature, and we could go on with many more examples. One of the things that has been modified with this development is advertising. Now tech marketing is one of the main things to consider if you want to persuade people.
Actually, the classic way to advertise something has been left behind, after tech marketing and media.
Answer: the 4 factors of fair use
The purpose and character of the use, including whether such use is of commercial nature or is for nonprofit educational purposes. ...
The nature of the copyrighted work. ...
The amount and substantiality of the portion used in relation to the copyrighted work as a whole.
The effect of the use upon the potential market for, or value of, the copyrighted work
The correct answer is the 3rd one. I hope this helps!
A hook or an intro to the concept
main ideas and facts
a rhetorical question