A communications objective is:

1 answer:

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A communications objective is basically an advertisement or program that is creating awareness, imparting knowledge, projecting images, or affecting sales.

I'm crossing out B and D because there aren't necessary the answer this question is looking. A and C is a highly possible answer for both choices because it is what a communications objective basically is.

Although I may be wrong in this, but I'm aiming towards answer C, "The essence of an ad's message."

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