Question

In recent years, consumers have protested against starbucks' practice of buying cheap coffee from colombian farmers and then selling pennies' worth of coffee for high prices in their stores here in the u.s. these "grass roots movements" by consumers are referred to as:

Answer 1

Raising awareness is the answer.

The consumers are referred to as raising awareness.

Further Explanation:

Raising awareness:

Raising awareness means informing or guiding people regarding any topic or any issue.  

In the above scenario, consumers have protested against the company Starbucks’ of purchasing cheap coffee from the Columbian farmers and then selling that coffee at a high price in the U.S., So people of the United States protested against this issue.To bring the change for this issue of buying cheap coffee and selling it at a high price to the consumers of the United States, this was a grass-roots movement of the residents of the U.S. to bring awareness among the people.And people protested through different platforms like online protest, doing signature campaigns protest, and involving the celebrities too.

Learn More:

1. Consumer protection laws

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2. Consumer influence

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3. Trade-Offs  

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Answer Details:

Grade: High school

Chapter: Consumer protection

Subject: Business studies

Keywords: In recent years, consumers have protested against Starbucks' practice of buying cheap coffee from Colombian farmers and then selling pennies' worth of coffee for high prices in their stores here in the U.S. these "grassroots movements" by consumers are referred to as raising awareness, involving celebrities, to bring change, protest, people of the United States protested against this issueof the company Starbucks’ of purchasing cheap coffee from the Columbian farmers and then selling that coffee at a high price in the U.S.

Answer 2

It is Raising Awareness.  

It is actually changing people’s perspective towards things they have been thinking to be right or wrong.  

In this scenario, it is generally thought and has been accepted by people that Starbucks Coffee price is too high, because they have the best quality coffee and for that they are charging high.  

But in reality, they get the raw material from farmers of Colombia at a very cheap price. This is what most of the people don’t know about. So the consumers who came to know about it, started to protest against them, thus creating awareness about this to other people.