Question

The positioning strategy of using cost leadership or differentiation to produce a specialized product or service for a limited, specially targeted group of customers in a particular geographic region or market segment is called a _____.

Answer 1

Answer:

focus strategy

Explanation:

Focus strategy is a business strategy  where a business concern stratify or segment a large market so as to concentrate on that small part, Market segmentation allows the business focus its marketing effort on the choosing segment for best customer experience. Focus strategy can help the business be a market leader in the choosing segment.