Big food, drug, and discount retailers, such as safeway, walgreens, and target, buy various types of candy bars by the truck
load and stock it on their stores' shelves. in turn, you can buy a single snickers bar along with a shopping cart full of other items when you visit the store. this example demonstrates how channel intermediaries contribute value by performing the ________ function.
The matching function is what the example situation needs to perform to channel intermediaries in contributing values. In addition, the method is used to "match" the unmatched factors to its designated type. The Cobb-Douglas' equation is commonly used in describing the matching function.
