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riadik2000 [5.3K]
3 years ago
13

Identify whether each of the examples represent a "House of Brands" or a "Branded House" for of brand architecture. Procter &amp

; Gamble Toothpaste & Mouthwash Brands Crest, Colgate, Scope, Oral - B Answer 1 Coca Cola Soft Drink Brands Coca Cola Zero, Coca Cola, Coca Cola Life Answer 2 Virgin Brands
Business
1 answer:
Sunny_sXe [5.5K]3 years ago
3 0

Answer: Procter &Gamble: House of Brands

Coca Cola Soft Drink Brands: Branded House

Virgin Brands: Branded House

Explanation:

House of Brands and Branded House are two forms of marketing architecture.

A house of Brands: is an umbrella brand for different products each with its own unique appeal, target audience and marketing designed to appeal to its audience.  Procter & Gamble is such an example with products such as Crest, Colgate, Scope, Oral - B. Each of these brands is given a strong brand presence without necessarily drawing on the strength of the Procter & Gamble brand.

A branded house has a single brand presence and its marketing leverages on the brand strength, even when it is geared towards different audiences for different products.  Coca Cola and Virgin Brands are examples. Despite having widely varying products, the Virgin brand is used as an overall marketing brand.

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At year-end (December 31), Chan Company estimates its bad debts as 0.80% of its annual credit sales of $654,000. Chan records it
allsm [11]

Answer and Explanation:

The journal entries are shown below:

On December 31

Bad debt expense Dr  $5,232      ($654,000 × 0.80%)

      To Allowance for doubtful debts  $5,232

(To record the bad debt expense)  

On Feb 01

Allowance for doubtful debts Dr $327

     To Account receivable $327

(To record the uncollectible amount)

On June 5

Account receivable $327

         To Allowance for doubtful debts Dr $327

 (To record the uncollectible amount)

On June 5

Cash Dr $327

  To Account receivable $327

(To record the cash received)

7 0
3 years ago
Groups transform individuals into functioning organizational members communicating and enforcing ______ expectations.
Lady_Fox [76]
<span>Role Role expectations is what we are expected to do based on certain assigned role. This is taken from the social and psychological concept of Role Theory. Which says each thing we do is according to specific roles that have already been carved out and we act out according to the expectations of such role for example the duties and obligations of a wife to a husband or that of a father to his children</span>
4 0
3 years ago
Hat Tricks Company (HTC) is a Buffalo, New York, manufacturer of hats and gloves. Recently, the company purchased a new machine
Mkey [24]

The selling price per hat is mathematically given as

S=$62

<h3>What is the selling price per hat?</h3>

Compensation of Workers =20hr*60$/hour = $1200

Assorted Direct Expenditures =100hats*19$/hat = $1900

Hence,Total Direct cost. =  $1200+$1900

Total Direct cost.= $3100

The selling price is 200% of the Direct production cost

$3100*200% = $6200

The selling price per hat = $6200 / 100hats

The selling price per hat = $62

In conclusion, The selling price per hat = is $62

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at brainly.com/question/28017453

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7 0
2 years ago
Sargent Corporation bought equipment on January 1, 2021. The equipment cost $360,000 and had an expected salvage value of $60,00
Fiesta28 [93]

Answer:

c. $50,000.

Explanation:

Depreciation: The depreciation is a non-cash expense that shows a reduction in the value of the fixed assets due to tear and wear, obsolesce, usage, time period, etc. It is shown on the debit side of the income statement.

The computation of the depreciation expense under the straight line method is shown below:

= (Original cost - expected salvage value) ÷ (estimated life of the equipment)

= ($360,000 - $60,000) ÷ (6 years)

= ($300,000) ÷ (6 years)  

= $50,000

In this method, the depreciation is same for all the remaining useful life

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4 years ago
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Answer:

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