1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
riadik2000 [5.3K]
4 years ago
13

Identify whether each of the examples represent a "House of Brands" or a "Branded House" for of brand architecture. Procter &amp

; Gamble Toothpaste & Mouthwash Brands Crest, Colgate, Scope, Oral - B Answer 1 Coca Cola Soft Drink Brands Coca Cola Zero, Coca Cola, Coca Cola Life Answer 2 Virgin Brands
Business
1 answer:
Sunny_sXe [5.5K]4 years ago
3 0

Answer: Procter &Gamble: House of Brands

Coca Cola Soft Drink Brands: Branded House

Virgin Brands: Branded House

Explanation:

House of Brands and Branded House are two forms of marketing architecture.

A house of Brands: is an umbrella brand for different products each with its own unique appeal, target audience and marketing designed to appeal to its audience.  Procter & Gamble is such an example with products such as Crest, Colgate, Scope, Oral - B. Each of these brands is given a strong brand presence without necessarily drawing on the strength of the Procter & Gamble brand.

A branded house has a single brand presence and its marketing leverages on the brand strength, even when it is geared towards different audiences for different products.  Coca Cola and Virgin Brands are examples. Despite having widely varying products, the Virgin brand is used as an overall marketing brand.

You might be interested in
A short-term mortgage in which small payments are made until the completion of the term, when the entire balance is due, is ____
statuscvo [17]
<span>A short-term mortgage in which small payments are made until the completion of the term, when the entire balance is due, is BALLOON MORTGAGE.

Balloon mortgage is a type of loan that needs to be paid in a lump sum or is repaid at the end of the loan period, in a single payment.  Depending on the agreement between the borrower and the lender, this type of payment may be interest free. Interest may apply but is usually smaller than long-term loans. 
</span>
8 0
3 years ago
Read 2 more answers
Given all the details about bonds and stocks, which do you prefer to invest with your money in the future? Explain in your own w
nataly862011 [7]

Answer:

Bonds provides more opportunities and offers than stocks.

Explanation:

  • Bonds are a better option than stocks as bonds tend to give a good return. That is the bonds are less volatile and less risk markets they have a high interests rates and tends to offer saving rates at a bank and hae various advantages.
  • Bonds also perform well the stocks decline and hence they are better than stocks and should prefer to invest in the money in future.
3 0
3 years ago
In the value chain, what is the term of the activities that are required but not directly add value to the company's products or
Darya [45]

Answer:

In the value chain analysis, the term of the activities that are required but not directly add value to the company's products or services sold to the customers is:

Support or Secondary Activities.

Explanation:

Support or secondary activities are the indirect services that improve the primary activities of the value chain.  The secondary or support activities include procurement of input resources, human resources management, infrastructure (accounting, legal, and administrative), and research and development (technology). These support the primary value chain activities, according to Porter's Value Chain, including In-bound logistics, Operations, Outbound logistics, Marketing and Sales, and Customer Services.

6 0
3 years ago
Fritters, a fast food restaurant chain, known for its quick meals encountered an instance where a customer had blamed its food f
serg [7]

Answer:

The correct answer is letter "A": subliminal.

Explanation:

Subliminal advertising aims to provide consumers with an idea that is not primarily portrayed in promotion but elicits its meaning in second hand. It is said to pass the message below the normal limits of the audience's perception so people do not conceive it consciously. There is no regulation forbidding subliminal messaging but in some cases, they could be banned.

3 0
3 years ago
If you were starting a new business describe at least three departments to the company that you would need right away why are th
Dimas [21]

Answer:

Explanation:

These departments are as follow:-

1) Admin

2) Administrative

3) HOD (Head Of Departments)

6 0
3 years ago
Other questions:
  • Valerie has opened a new startup company in web design. Within the first month of business, the startup agrees to maintain an ac
    11·1 answer
  • As a member of UA Corporation's financial staff, you must estimate the Year 1 cash flow for a proposed project with the followin
    9·1 answer
  • Parker enters into a contract with seller Derrick to buy his home. Before finalizing the sale, Parker has a change of heart and
    15·1 answer
  • A _____ tour is one in which a tour representative only meets with the tour travelers when they need to see him or her. Hybrid s
    10·2 answers
  • Braun Company has one service department and two operating (production) departments. Maintenance Department costs are allocated
    5·1 answer
  • To be considered part of a market, an individual must
    6·1 answer
  • Need Help!!! Plz Brainliest
    6·1 answer
  • Average cost pricing
    15·1 answer
  • Pacific Ink had beginning work-in-process inventory of $1,070,790 on October 1. Of this amount, $436,900 was the cost of direct
    9·1 answer
  • After critical success factors have been identified, the next step in developing a competitive strategy is to develop relevant a
    9·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!