Question

For each scenario, select the appropriate distribution density classification.1. Snack Time-Frito-Lay knows that hunger can strike at any time and hungry consumers want snacks quickly. Thus, Frito-Lay places its snacks in vending machines, convenience stores, grocery stores, and other retail outlets. A. Intensive Distribution.B. Selective Distribution.C. Exclusive Distribution.2. Handbag Heaven-Coach handbags can be purchased in many, but not all, mid- to high-end retailers. Coach limits the number of retailers authorized to sell its line of leather goods to manage the demand for the brand. A. Intensive Distribution.B. Selective Distribution.C. Exclusive Distribution.3. Clean Up-Households use one to two rolls of paper towels each week. To make replenishment easy, P&G makes sure consumers can buy its Bounty towels in grocery stores, discounters, warehouse clubs, convenience stores, and pharmacies. A. Intensive Distribution.B. Selective Distribution.C. Exclusive Distribution.4. British Invasion-The British luxury brand Burberry can only be purchased at a few high-end retailers like Nordstrom and Saks Fifth Avenue, in addition to Burberry retail stores. JC Penney and Kohl's are not authorized to carry the brand. A. Intensive Distribution.B. Selective Distribution.C. Exclusive Distribution.5. Distribution-Apple products have high brand equity but in a category that is very competitive. To optimize its market coverage, Apple computers are available at Apple retail stores and authorized electronics retailers. A. Intensive Distribution.B. Selective Distribution.C. Exclusive Distribution.6. Luxury Ride-There are only 54 Bentley dealerships in the entire United States. The ultra-luxury car brand comes with an exorbitant starting price of $180.195 and is only targeted at the wealthiest consumers.A. Intensive Distribution.B. Selective Distribution.C. Exclusive Distribution.

Answer 1

Answer:

1. Intensive Distribution

2. Selective Distribution

3. Intensive Distribution

4. Exclusive Distribution

5. Selective Distribution

6. Exclusive Distribution

Explanation:

Intensive Distribution is the one in which the product is available almost everywhere. That the product is easily available and the company ensures that it has a wide range of consumers.

Selective Distribution is the one in which the product is available only at some identified places, as for example the 5. point the apple phones are available usually at apple stores or some other specified mobile sellers, thus it is easily available yet at some limited shops only.

Exclusive Distribution is the one in which the product is available only at some exclusive shops, as in the 4th point and 6th point the luxury brand is not easily available and rather at only a few outlets of the company.