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enyata [817]
3 years ago
12

For each scenario, select the appropriate distribution density classification.1. Snack Time-Frito-Lay knows that hunger can stri

ke at any time and hungry consumers want snacks quickly. Thus, Frito-Lay places its snacks in vending machines, convenience stores, grocery stores, and other retail outlets. A. Intensive Distribution.B. Selective Distribution.C. Exclusive Distribution.2. Handbag Heaven-Coach handbags can be purchased in many, but not all, mid- to high-end retailers. Coach limits the number of retailers authorized to sell its line of leather goods to manage the demand for the brand. A. Intensive Distribution.B. Selective Distribution.C. Exclusive Distribution.3. Clean Up-Households use one to two rolls of paper towels each week. To make replenishment easy, P&G makes sure consumers can buy its Bounty towels in grocery stores, discounters, warehouse clubs, convenience stores, and pharmacies. A. Intensive Distribution.B. Selective Distribution.C. Exclusive Distribution.4. British Invasion-The British luxury brand Burberry can only be purchased at a few high-end retailers like Nordstrom and Saks Fifth Avenue, in addition to Burberry retail stores. JC Penney and Kohl's are not authorized to carry the brand. A. Intensive Distribution.B. Selective Distribution.C. Exclusive Distribution.5. Distribution-Apple products have high brand equity but in a category that is very competitive. To optimize its market coverage, Apple computers are available at Apple retail stores and authorized electronics retailers. A. Intensive Distribution.B. Selective Distribution.C. Exclusive Distribution.6. Luxury Ride-There are only 54 Bentley dealerships in the entire United States. The ultra-luxury car brand comes with an exorbitant starting price of $180.195 and is only targeted at the wealthiest consumers.A. Intensive Distribution.B. Selective Distribution.C. Exclusive Distribution.
Business
1 answer:
Karolina [17]3 years ago
8 0

Answer:

1. Intensive Distribution

2. Selective Distribution

3. Intensive Distribution

4. Exclusive Distribution

5. Selective Distribution

6. Exclusive Distribution

Explanation:

Intensive Distribution is the one in which the product is available almost everywhere. That the product is easily available and the company ensures that it has a wide range of consumers.

Selective Distribution is the one in which the product is available only at some identified places, as for example the 5. point the apple phones are available usually at apple stores or some other specified mobile sellers, thus it is easily available yet at some limited shops only.

Exclusive Distribution is the one in which the product is available only at some exclusive shops, as in the 4th point and 6th point the luxury brand is not easily available and rather at only a few outlets of the company.

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For decision-making purposes, qualitative factors are relevant if they differ among the alternatives and relate to the future.
Flura [38]

Answer:

A: True

Explanation:

Yes, off-course qualitative factors are most relevant if there is a difference among the alternatives they can have a long-term impact on the quality of the product as well as the profitability of the company and it may improve the morale of the employees also. So you must consider them. Qualitative factors must be weighed before initiating any type of decision regarding the company.

5 0
3 years ago
What data are collected from consumers to develop a perceptual map for a particular product category?
olga2289 [7]

Answer:

Detail Answer is given below

Explanation:

A perceptual map is a graphic used by market researchers and companies to describe and understand how target customers see and feel about a particular brand or product.

Perceptual maps can also be called product positioning maps.

These useful graphics allow organizations to understand the competitive positioning of their brand or product. They also allow organizations to consider comparisons of attributes that are important to customers and identify open areas within their markets.

To obtain the data that is plotted on a perceptual map, surveys are distributed to potential clients and clients who ask them about their experience with a product. These surveys ask about the opinions of respondents about product performance, packaging, price, size and other variables.

Qualitative survey responses are then transferred to a perceptual map using a scale, such as the Likert Scale. The table analysis is used to inform the development and improvement of the product.

A usual perceptual map is a two-dimensional graph with a vertical axis (Y) and a horizontal axis (X). Respectively axis contains of a pair of opposite attributes at each end.

Format of Map

For example, if the purpose of the map is to investigate how consumers feel about breakfast cereals, the Y axis could have "a great taste" on one end and a "bad taste" on the other. The X axis could have "low nutritional value" at one end and "high nutritional value" at the other end.

Each cereal brand is drawn on the perceptual map based on how consumers perceive the brand's products in relation to those attributes.

For a perceptual map to be as useful as possible, the X and Y axes must measure the attributes that consumers really consider when making purchasing decisions in the real world.

Once again, the best way to begin to understand how customers and potential customers see products and brands in a market is to survey them.

5 0
3 years ago
Department M had 600 units 60% completed in process at the beginning of June, 6,000 units completed during June, and 700 units 3
irina [24]

Answer:

5,850 units

Explanation:

Units Incomplete at the beginning of the month:

= No. of units × 40% incomplete

= 600 units × 0.4

= 240 units

Units completed during the month:

= 6,000 - 600

= 5,400 units are completed

Units completed at the end of June:

= 700 units × 30%

= 210 units

Number of equivalent units of production for conversion cost for the period:

= 240 + 5,400 + 210

= 5,850 units

4 0
3 years ago
After purchasing a fancy cut diamond ring for his wife, jason feels dissatisfied with his purchase as he feels that the ring was
ivanzaharov [21]

Buyer's remorse.

Buyer's remorse is a feeling of regret after making a purchase, especially for something expensive or extravagant.

3 0
3 years ago
_____ is the paid integration of branded products in movies and on television.
PolarNik [594]
D) Product Placement
6 0
3 years ago
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