Question

In a process called __________, a customer visits a store to touch, feel, and even discuss a product's features with a sales associate, and then instantly compares the prices online to see whether a better deal is available.a. deal-finding
b. showrooming
c. window-shopping
d. highlighting
e. matching

Answer 1

Answer:

b. showrooming

Explanation:

Showrooming is when a shopper visits a store to check out a product but then may eventually purchases the product online if there is a better deal.

This occurs because, while many people still prefer seeing and touching the merchandise they buy, many items are available at lower prices through online vendors. As such, local stores essentially become showrooms for online shoppers.