Answer:
brand
Explanation:
The American Marketing Association defines a brand as "a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors."
According to Kotler a brand is a name a sign or combination of these to distinguish one product from the others. People often associate and develop relationships with the brand so that they can trust rely and depend on for future purchase.
According to Kotler's definition a brand must be distinguished from the other products and then it must have a desirable place in the minds of the consumers. That is the brand is as good as the customers think.
Answer:
The amount of $71,760 , is offered by the company for the stadium naming rights.
Explanation:
As the total cost for the sponsorship is $78,000 but the cost has 8% revenue for the naming sponsorship. Therefore,
= Amount × % of revenue
= $78,000 × 8%
= $6,240
In order to compute the amount which is offered to pay for the stadium rights, the revenue amount to be deducted from the administrative cost:
= Cost - Revenue
= $78,000 - $6,240
= $71,760
Answer:
I don't know this assignment but ask your teacher or get tutor.
Im guessing the 3rd or the first Idunno