Nikes target market or consumers are athletic individuals. They use the marketing mix that involves athletic products made for professional athletes but can be used for leisurely activities making it more accessible to the general population. Their commercials display fit models wearing Nike brand athletic shoes, clothing, and or using Nike equipment. The company also invests in research to improve product effectiveness and customer satisfaction.
Answer:
a. debit to bad Debt expense for $3,300
Explanation:
The Journal entry is shown below:-
Bad debt expenses Dr, $3,300
To Allowance for doubtful accounts $3,300
(Being bad debts expenses is recorded)
Therefore to record the bad debt for the period we simply debited the bad debt expenses as it increase the expenses and on the other hand we credited the allowance for doubtful accounts as decrease the assets.
So, the right answer is a. debit to bad Debt expense for $3,300 option.
Working Note:-
Bad debt expenses = Estimated uncollectible - Credit balance
= $4,500 - $1,200
= $3,300
In accounting, the controlling account (also known as an adjustment or controlaccount) is an account in the general ledger for which a corresponding subsidiary ledger has been created. The subsidiary ledger allows for tracking transactions within the controlling account in more detail.
An example would be that it is illegal to sell things in public without a permit
