Question

Ellis, a marketing manager at a regional chain restaurant, has decided to create a contest asking the public to create commercials for the restaurant. Winning entries will be posted on the organization's home page. Ellis' plan is an example of ________.

Answer 1

Answer: Consumer-generated marketing

Explanation:

Consumer-generated marketing also known as CGM is referred to as an affordable and efficient marketing strategy which tends to use a customer-created feedback and material, i.e. user created reviews and content. One of the major advantage of such kind of marketing is that it tends to be affordable and thus can be easily and quickly created. But there lies some drawbacks as well, i.e. the lack of control and relative rawness of such marketing.