Increased Differentiation is competitive position by increasing the differentiation of their product and service offerings.
What is Increased Differentiation?
The key characteristic(s) that set one company's goods or services apart from those of its rivals are referred to as that company's products. Successful product diversification increases sales and customer loyalty.
A product differentiation strategy includes identifying and outlining a company's or product's distinctive features as well as the most critical distinctions between it and its rivals. Creating a strong value proposition and unique selling concept for a product or service is essential to making it appealing to a target market or audience.
If done successfully, product diversification might provide the product's seller a competitive edge and eventually increase brand recognition. The quickest high-speed Internet connection and the most cost-effective electric car on the market are two instances of different commodities.
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Answer:
2) the time consumers save when purchasing goods there.
Explanation:
Their name explains everything. A convenience store is a store where someone can go and purchase goods easily and without any type of difficulty.
Of course a Walmart is cheaper, but will you travel 20 minutes just to get there, and spend 20 more minutes choosing and paying for a cheap good like a Coke, and then 20 more minutes back home. Whatever you save on buying the Coke, you will spend 50 times more in gas and personal time.
So even if a Coke costs $1 more in a 7-Eleven, it is worth it. You will save a lot of money by purchasing your Coke there.
