Answer:
triple bottom line
Explanation:
Companies increasingly strive to achieve the triple bottom line performance when formulating their corporate strategy. The triple bottom line (TBL) is a framework used in business that focuses on equally on social/environmental concerns as well as profits, thus creating three equal points of interest (bottom lines) which are profit, people, and the environment. This leads to a successful and balanced company.
Answer:
Such changes would require an understanding of:
a) intellectual property law
Explanation:
Intellectual property can be defined as non-physical property of the mind or the intellect. They are intangible assets of the intellect that can be protected by law. The law that guides the creation, usage and enforcement of intellectual property rights is know as intellectual property law. They majorly involve inventions of the mind such as; designs and artistic works. The laws were made to provide incentive to the inventors and creators of intellectual property to build creative inventions that benefits the society but also ensuring that they gain profits and acknowledgement for their work.
As enshrined in Article I, Section 8 of the U.S. Constitution, congress is given exclusive authority to grant inventors and creators rights to their inventions. The two major agencies that administer intellectual property laws are; the U.S. Patent and Trademark Office, and the U.S. Copyright Office.
In the context above where Mega Corporation wants to change it's logo and trademark, they need an understanding of intellectual property law since corporate logos and trademarks are subject to intellectual property law.
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Answer:
B. Joint venture
Explanation:
Since what Axiom needs is a mode of entry which would give it access to local knowledge, allow sharing of development costs and risks, and also be politically acceptable then joint venture would be the most suitable.
Joint venture is a businesssituation where two or more parties join resources together to accomplish a specific task
