Question

Compare this to Case 16, a case that resulted in a legislative change requested by an advocacy group after a fatal event. In this instance, the family is looking to effect change via the political process. However, this approach is rarely successful. Do you think the concepts of social marketing could be used in this instance or one like it? What are the six basic steps of social marketing?

Answer 1

Answer:

Yes

Explanation:

Yes, social marketing may be a great idea for a situation such as this one. This is because power comes from awareness and unity. Being able to inform people of the changes you want to be implemented is a great way of getting them on board with your cause. Once this is done it will become much easier to be taken seriously by the government which in term will make it easier for these changes to be considered and implemented. This is all done using the six steps of social marketing which are analyzing, development, designing, testing, implementing, and lastly evaluating.